The Paramount Theater of Charlottesville

Advertise in the Paramount Playbill

From classic movies and live music to standup comedy and opera and theatre broadcasts, plus annual performances and gatherings from dozens of local organizations, and much, much more, our community knows that The Paramount is a treasure for all to share and enjoy together.

The Paramount Playbill is present for every event at the Theater, adding a well-received touch of style and classic charm that serves to elevate every guest’s visit with a dash of something comfortably extra. Copies are widely available, thoughtfully placed throughout the building, and many folks take them home as a keepsake to plan their Paramount attendance for the season.

When Paramount patrons hold a copy of our Playbill in their hands, they see more than upcoming events. They see local businesses and organizations that support our mission, give us their valuable time and attention, and are proud to play a role in our incredible story – and we invite you to join this significant and impactful group.

Your ad in The Paramount Playbill delivers distinguished visibility and a show of support for a Charlottesville landmark.

12,000

playbills printed every year

seasons, 4 issues

105K+

patrons through the door

280

total events

0027-RobGarlandPhotographers-December14,2024

Getting started is easy.

Rates start as low as $430 for all four issues.

Secure your place in the Playbill!

Complete the Form Submit Your Artwork

2024-25 Full Season Advertising Rates

Back Cover (5 in. x 8 in.) – $4,330
Inside Front Cover (5 in. x 8 in.) – $2,810
Inside Back Cover (5 in. x 8 in.) – $2,810
Full Page (5 in. x 8 in.) – $2,380
Half Page (5 in. x 4 in.) – $1,490
Quarter Page (2.5 in. x 4 in.) – $960
Eighth Page (2.5 in. x 4 in.) – $570

Full Page (5 in. x 8 in.) – $1,730
Half Page (5 in. x 4 in.) – $1,120
Quarter Page (2.5 in. x 4 in.) – $740
Eighth Page (2.5 in. x 4 in.) – $430

With Playbill Ad Purchase – $1,840
Video Screen Slide Only – $3,680

See Advertising Specs & Details below for dimensions and requirements.

2024-25 Partial Season Advertising

Full Page (5 in. x 8 in.) – $790
Half Page (5 in. x 4 in.) – $500

See submission deadlines below.

Full Page (5 in. x 8 in.) – $585
Half Page (5 in. x 4 in.) – $375

See submission deadlines below.

Advertising Specs & Details

Both Full and Partial Season

All Playbill advertising is on a first come, first served basis and is subject to the approval of The Paramount.
All print ad sizes are width x height.
If including text or key objects near the edge, a 0.25 in. margin should be included on all ad sizes.
Add 0.125 in. bleed on all sides, NO CROP MARKS.
Only camera-ready print ads or files will be accepted. Ads must be supplied in electronic format. PDF is preferred, but the following filetypes are also accepted: EPS, TIFF, Illustrator/InDesign, and JPG/PNG (if 300-600 dpi).
Please ensure fonts are embedded and all text is converted to outlines (if EPS or Illustrator file).

Video Screen ads will display as part of a slide rotation in the Box Office (24 Hours a Day in window facing Downtown Mall pedestrian traffic), throughout the Theater, and on the Big Screen (when lowered) at all events.
Ad displayed for 6 seconds per rotation on a continuous loop.
Video Screen files must be in .jpg format
1920p x 1080p, 72ppi, RGB color, with a 16:9 aspect ratio.
One .jpg per advertiser.

Fall (Sept – Nov) – August 15, 2024
Winter (Dec – Feb) – October 31, 2024
Spring (Mar – May) – January 31, 2025
Summer (Jun-Aug) – April 30, 2025

Please complete the online form to reserve your ad placement.
Artwork may be submitted to Andy Pillifant, Director of Communications, by the dates outlined above.
andypillifant@theparamount.net | (434) 293 – 1005